Monday, 11 October 2010

Researching the Market Place

I am going to research two magazines for the task. These being Kerrang! a well-known rock magazine owned by the publishing company Bauer. And the second, Big Cheese. This is an independent punk, metal, rock magazine.


KERRANG!
The first magazine I have chosen to research is Kerrang! the more famous of the two. The target audience is aimed at 16-25 year old males and females who have a key interest in rock music. The price is £2.20 and is published monthly. This is a very reasonable amount for a monthly magazine, therefore more people would buy it.
The general issue size lies between 60 and 70 pages. This may vary month to month. In every issue, there is regular content. In Kerrang! this is titled FEEDBACK, NEWS, WIN!, LIVE REVIEWS, FEATURES, ALBUMS, GIG GUIDE and K! QUIZ. Although in each issue, FEATURES is part of the regular content, it is very different every month. This can range from having interviews with bands and artists, columns and stories.
    BIG CHEESE
    The second magazine I have chosen to research is Big Cheese, the more independent magazine. The target audience is aimed at 16-28 year old males and females who have a key interest in punk, metal and rock music. The price is £3.90 and is published monthly. Compared to other magazines of the same (or similar) genre, this is quite an expensive price for a magazine. However, it is justified as the magazine is independent and needs to make more money to publish.
    The general issue size lies between 100 and 110 pages. This may vary month to month. In every issue, there is regular content. In Big Cheese, this is titled THE FRONTLINEMUSICIANS' CORNERLEGENDSROOTS BLOODY ROOTSBLASTLIVEDO IT, CHECKOUT, GRIND, GROOVE, NOISE NOISE NOISE and GRANDE FROMAGE. It also contains features which are very different every month. This can range from having interviews with bands and artists, columns and stories.


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