The magazine name 'Kerrang' is written in a very unique font which would not be able to be copied, therefore making it their trademark image. A white font has been used for it as it contrasts against the black background, making it much easier to read than a darker font.
A large image of a band fills the entire page to show that this is the main feature article of the issue. It is a studio photograph using direct address to pull the reader in. Another thing which does this is the buzzwords used. 'WORLD EXCLUSIVE' would make the reader want to purchase the magazine as it would be their only opportunity to read the article.
A simple colour scheme of black, white, red and blue is used. This is very effective as it doesn't make the cover look tacky and over the top. It gives a more professional, sophisticated edge to the cover.
In all of the cover lines on the page, a sans serif typeface has been used. This appears more modern and would appeal to the target audience much more than if a serif typeface was used. This is because it gives a 'no fuss' feel to the magazine.
A puff is used on the cover: free posters are included in the magazine, giving something extra to the reader.
The price of the magazine is £2.20, which is quite inexpensive for a monthly magazine. This meaning that it is much easier to sell and promote than if it was a more expensive price.
The price of the magazine is £2.20, which is quite inexpensive for a monthly magazine. This meaning that it is much easier to sell and promote than if it was a more expensive price.
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