Publication Plan

Title









Positioning Statement
Making music a little louder

Frequency of Publication
Monthly

Price
£2.40

Distribution
Newsagents, supermarkets, music shops (eg. HMV), gigs of the same genre as the magazine, instrument shops

Rationale
The approach of the magazine is what the fans want to hear, rather than the record companies and management teams want us to know. This will include exclusive interviews, gig reviews and honest opinions and critisms of aspects of punk rock.

Style
The style will be informal and light-hearted, using humour and controversial statements about the latest events in music. It will reach out to a wide range of readers with different abilities meaning that the language used won't be extremely sophisticated, allowing the readers to understand everything. The presentation of articles will resemble those belonging to red top tabloids, using slang and short paragraphs.

Regular Content
Fans' Forum
Letters sent in by readers of the magazine.

Gig
Gig reviews of the past month.

A Different Spin
Mark Hoppus' monthly column.

Win!
Chance to win limited edition merchandise.

A Day in the Life Of...
Step by step daily routine of a punk rock band.

Tabbed
Requested tabs from readers for guitar and bass .

Review
Reviews of the latest singles and albums.

21 Questions
21 questions asked by fans for a different artist every issue.

Fresh
A review of new artists.

Band of the Month
Readers' choice of the best band of the month.

Posters

Feature Content
Example of feature articles which will appear in the magazine:
Interview with Blink-182
Interview with Sum41
Article about punk rock legends
Article about Descendents
Guitar review
Interview with Pentagon Psychosis
Article about new, unsigned bands
Article about 10 bands to see before you die
Article about festival build ups
Article about NOFX
Article about different venues
Interview with The Aquabats
Article about the punk rock genre
Article about the history of Vans
Interview with Jimmy Eat World
Interview with Bowling for Soup
Reading festival review

House Style
Coverlines
SEGOE UI BOLD

Headlines
FRANKLIN GOTHIC DEMI BOLD

Standfirst
Franklin Gothic Demi 14pt including byline

Captions
Franklin Gothic Demi  8pt

Features first paragraph
Drop capital Franklin Gothic Demi, 4 lines deep, first line in CAPITALS
News first paragraph
First word in bold

Body text
Georgia

Colour scheme
Black white and red